On Wednesday 17th October, Irish agency Verve,which took part at this year’s EuBEA with an event that will be published in the European Events Annual, picked up a coveted Globe at the annual MAA (Marketing Agencies Worldwide) Awards in Chicago, for its work on the Guinness Rugby Sponsorship campaign.
There are only 25 Globes, which are awarded annually to the best marketing campaigns globally. With 130 judges from 15 countries, the judging process is stringent and the reason that the Globes are seen as the Oscars of the worldwide marketing industry. The Globe, which Verve won, was the only Gold awarded to a European agency in 2012, which demonstrates the intense competition, the high standard of campaign entry and judging.
Verve and Guinness won the category for Best Alcoholic Beverages – Beer, Wine & Spirits for the successful Area 22, Guinness Rugby campaign